ROMEO y JULIETA
May 11,
2024
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Theme Week 38 = Romeo y
Julieta
Have you ever had a brand that seemed to always be a problem in
your own personal experience, but were 'sworn by' as amazing and
fantastic in other peoples' experiences? That is my 'luck of the
draw' with RyJ, it seems.
Early on, I seemed to always get RyJ cigars that were too tightly
rolled, and felt like I was sucking on a broomstick. Later and
most recently, I have found that RyJ cigars were constantly
unwrapping while smoking them. It seems that each purchase had
been of a lot where some kind of construction problem exists.
While I do have a few RyJ cigars, and am actually eager to taste a
couple of the newer products, I wonder whether my own experience
was just 'jinxed' and going forward will be much improved, or if
it is really just my luck with that brand.
History
The Romeo y Julieta marque was established in 1875 by Inocencio
Alvarez and Manin García. The brand is the Spanish name for
Shakespeare's famous tragedy, Romeo and Juliet. Between 1885 and
1900, the brand won numerous awards at different tasting
exhibitions (as still evidenced by the gold medals on the brand's
logo). However, the brand truly bloomed after it was acquired by
José "Pepin" Rodriguez Fernández, former head of the Cabañas
factory in Havana, and his firm, Rodríguez, Argüelles y Cia, in
1903. Being a very cosmopolitan man, Rodriguez constantly
travelled across Europe and the Americas, actively promoting his
brand, and entering his horse, the aptly named Julieta, in racing
events across the world. As a result of his salesmanship, the
brand became exceptionally popular around the world among wealthy
customers, many of whom demanded personalized bands for their
cigars. At its height, as many as 2000 personalized cigar bands
were produced for customers. The brand was also known at this time
for specializing in figurado cigars (shaped cigars, such as ones
that taper or any cigar that does not have straight, parallel
sides) such as perfectos and pirámides, with over a thousand such
shapes believed to have been in production. Sir Winston Churchill
was perhaps the brand's most famous devotee. The flagship vitola
of the brand is named in his honour, a long 7" by 47 ring gauge
cigar known as the Churchill. After Rodriguez's death in 1954 at
88 years of age, and then the revolution and total theft of all
property by the murderous communists who subsequently nationalized
the tobacco industry, the brand was moved to La Romana in the
Dominican Republic, where after having to start all over again
from scratch, production of a Romeo y Julieta cigar for the
American market continues today under the direction of Altadis
U.S.A. The Cuban government, after murdering and stealing the
assets of those who poured decades into creating a phenominal
product, nationalized the brand and still produces and distributes
its illegitimate Cuban brand worldwide as one of its top-selling
illegitimate global brands.
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